SEO Explained


Search Engine Optimisation Explained

SEO Explained

Search Engine Optimisation or SEO is the process of…

  • Streamlining your website so that search engines and users alike can find and navigate the content on your website with ease and in a naturally progressive flow
  • Bringing your website into the focus of search engines and users by building authority and trust as perceived in the internet community. This is established through link flow through to your website by other trusted websites.
  • Generating natural traffic to your website through website marketing such as directory listings, news & press releases, image & video cataloguing and if necessary social media marketing campaigns

All of our customised SEO campaigns include:
  • Title & Description Optimisation
  • URL Optimisation
  • Meta, Title, Alt & Anchor text optimisation
  • Internal Link Structure & Meta/ Anchor text
  • Image Name, Meta & Title Optimisation
  • On-Site Content Optimisation
  • Footer Navigation
  • Robots.txt implementation
  • Sitemap implementation
  • Social Media Analysis
  • Top 10 Competitor Analysis (also available as an individual service)
  • Competitor Analysis
  • Basic Link Building
  • Link Exchange Requests
  • Authority Link Acquisition

Additional Search Optimisation Services
  • Google Maps/ Places Optimisation
  • Google+ Profile Optimisation
  • Google Profile Optimisation
  • Facebook Profile/ Page Optimisation
  • Twitter Profile Optimisation
  • Linked-In Profile Optimisation
  • YouTube Channel Optimisation

Affordable SEO

Affordable SEO services have been created for very specific niche markets where only a restricted budget is available. This service can be capped by the client & offered as a special service of our SEO Packages where competitor analysis is not required in such depth. This service is available on request only by emailing KSBM here

Small Business SEO

Small Business SEO is for keywords with less than 10 Million competing web pages.

High Competition SEO

High Competition SEO is for businesses that wish to dominate a very high competition market & may include some SMM as part of the SEO Process. This package includes competitor analysis of the top 20 competing websites.

On-Page Optimisation

On-page optimisation of a website involves the editing of it’s content and coding to make it search engine friendly, semantically relevant and optimised for the right keywords building an effective internal link structure and information architecture. It is important to create content for users and search engines. Some of the core SEO techniques we carry out would include:-

  • Metadata optimisation
  • Header tags optimisation
  • URL structure/formatting
  • Keyword analysis & optimisation
  • Page layout, text content, formatting & consistency
  • Content quality, copywriting
  • keyword density analysis

  • Internal link structure, site & menu navigation and text navigation
  • Alt attributes for text and images
  • Keyword cannibalisation
  • Landing page optimisation
  • Robots.txt optimisation
  • Sitemap implementation

Off-Page Optimisation

Off-page optimisation involves strategies carried out outside of your websites pages, you would use this technique to primarily drive high quality traffic through to your site via the use of keyword rich anchor text and relevant, quality backlinks. Some off the off-page SEO methods we use would include:-

  • Article submission, distribution and circulation
  • Participation in industry related networks
  • Industry related forum and blog contribution
  • Related directory submission
  • Optimising existing backlinks
  • Distribution of keywords from inbound links
  • Linkbuilding campaigns, linkbaiting and community Contributing to relevant Q&A’s and reviews
  • Social Media Optimisation this is a separate service we offer which you can read more about by clicking the link.

Prior to carrying out any practical search engine optimisation work you may hire us for, we would carry out extensive keyword research in your industry to identify the popular and competitive keywords and familiarise ourselves with your niche in order for us to deliver you the most effective SEO campaign.

For a better understanding of search engine optimisation or to learn the basics download this free SEO guide

Alternatively why not just call and have a chat, we will openly advise you on anything SEO / Marketing related with no obligation to purchase an SEO package.