SEO – Search Engine Optimisation from KSBM
Appearing at the top of the search engine results can increase your advantage over your competitors by over 40%. Add that to the fact that when a prospect searches for your services or product they are directly looking to purchase those products or services makes search engine optimisation (SEO) the most powerful marketing tool at your fingertips.
Inbound marketing channels are maintaining their low-cost advantage: Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations.
The gap between spending on inbound vs. outbound continues to widen: In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 its share was 17% greater.
Inbound digital marketing is an evergreen solution that runs 24hrs /7 days /52 weeks of the year.
Having a well optimised website to welcome your visitors to your organisation will run in times of recession, holidays, sickness & civil uprising meaning your business can continue to grow even when the economy is slowing or your not at work.
There is always somebody looking for your services and having your website ready to greet your customers on their terms eliminates the hard-sell of outbound marketing services such as direct mail or cold-calling.
Kent Small Business Marketing have promoted websites through the process of search engine optimisation techniques to the top of the google search rankings and that of the other major search engines with competing websites in their billions.
Through a structured approach to what drives businesses forward in this current market KSBM can individually tailor your SEO campaign to seek out your competitors short falls and clinch the market using their own websites against them.
Every SEO campaign that KSBM undertakes involves extensive keyword research (the search terms people are using to find your website). Competitor analysis of the top 10 websites in your market place including their linking strategy, on-page optimisation, off-page optimisation & social branding.
Once this information has been gathered we liase with our clients to find the best direction to push their business forward and tailor an affordable and scalable approach to the search optimisation campaign.
Once you start to see results we can broaden your search campaign to achieve greater coverage across your market without increased costs.
Beware of bright shiny objects If it seems to good to be true, it probably is!! We will not mislead you.
If we feel you would receive slow results for your desired/ current campaign we will tell you and advise on a more timely & rewarding campaign to achieve a better return on investment. We may also recommend Social Media Marketing, Mobile Marketing or any other service which we feel would be more advantagous.
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